Artisan Narrations: Assel Tatisheva Introduces Korkem
Korkem Experience Store in Almaty showcases textiles and embodies the values of sustainability, cultural preservation, and artistic expression. We connected with Assel Tatisheva.
When Selvedge Magazine featured a striking image from Korkem’s Silk Road-themed photoshoot, we were introduced to the vision behind this unique space in the historic centre of Almaty. This evolved into a dialogue about a shared appreciation for craftsmanship, and an unexpected opportunity to discover the depths of artistry, dedication, and cultural storytelling that defines Korkem.
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Founded by Assel Tatisheva, Korkem is more than just a store - it is an experience and an evolving narrative that weaves together the threads of art and history. Inspired by fables, cultural heritage, and the transient nature of creativity, Korkem champions artisans from across Central Asia, celebrating both tradition and innovation.
Tatisheva’s vision for Korkem stems from her respect for the makers behind each piece. In a world increasingly dominated by mass production, she reminds us of the significance of slowing down and appreciating the artistry, philosophy, and human stories embedded in every object. From antique carpets and Suzani embroidery to contemporary interpretations of ancient felt-making techniques, the space fosters a dialogue between past and present, offering a platform for both established and emerging designers.
We delve into Tatisheva’s vision, and hear the story behind the Silk Road-themed photoshoot, which brings together designers, jewellers, and artists in a way that highlights the interconnectedness of cultures and the timeless appeal of handcrafted art.
Polly Leonard: Can you tell us about Korkem Store, and what inspired you to create the space?
Assel Tatisheva: Creating Korkem has been a longstanding dream of mine. In a world where consumer culture is on the rise, we often rush and fail to appreciate the true value of creations. We overlook the fact that behind even the smallest item lies a moment of someone’s life, a perspective, a philosophy, a mood - a whole universe.
I have always been drawn to fashion as a form of self-expression and have admired handcrafted items and fabrics. I wanted to create a space where the atmosphere allows one to immerse themselves in the history of an item’s creation, as if seeing the idea through the artist’s eyes.
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I envisioned this as an exciting adventure - delving into various themes, examining them from all angles, and seeking hidden meanings. Despite the vastness of the concept, I wanted it to feel personal. It’s easy to create by using global historical references, but I aimed for something that reflects our city and our time. I avoided prominent national symbols and instead chose a simple flower - one that grows abundantly in our mountains - as the store’s emblem.
PL: Why a flower?
AT: To me, a wildflower symbolises both bravery and beauty. Each year, pushing through the earth’s layers, it reveals itself to the world for a brief moment, adorns it, and then fades away forever. There’s a parallel in our lives: I want people to pause and appreciate the fleeting beauty of the moment, for their talents to blossom, so that one day, they can shed their petals without regret.
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This vision presented a significant challenge for the space. We planned to present up to ten stories a year. I named it an “experience store,” implying that each visit would bring something new. One of the store’s objectives was to inspire people to create masterpieces - to dare to pursue what they dream of. Even if it’s just one dress - create it. I wanted the most daring creators to be represented in our space. My personal collection of vintage jewellery, paintings, fabrics, and furniture, along with personal relationships with designers I wished to showcase, helped me bring this vision to life.
PL: What kind of artisan products do you sell at Korkem Store?
AT: Korkem Store offers a diverse range of products that vary based on the current theme. Our offering includes art, furniture, collectibles, jewellery, tableware, tapestries, carpets, as well as designer clothing from both local and international brands. We focus on fostering entrepreneurship in our region by supporting local producers and designers.
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Additionally, we feature works by design pioneers including Ingo Maurer and iconic pieces from Fermob. We aim to surprise our visitors by exploring various disciplines and themes, with plans to implement projects dedicated to ecology.
PL: The store is located in the historical centre of Almaty, can you tell our readers a little bit about its creative history, or perhaps what you love about the place?
AT: Korkem Store is situated in a location that holds significant meaning for many residents of Almaty, including myself. The store occupies an old building in front of the “Nedelka” Fountain, near the square and the Abai Opera and Ballet Theatre. This area is particularly dear to me because my father’s uncle, Turgut Osmanov, who served as both a conductor and chief director of the theatre at different times, worked here. He did not have children, and I feel a responsibility to preserve his memory.
To enhance the beauty of this area, I participated in a competition for the reconstruction of Baiseitova Street, the fountain, and the square surrounding the theatre. Together with partners and architects, we won this competition. Although the project’s implementation is not complete, I strive to ensure that this place continues to flourish.
PL: The concept of Korkem is particularly inspired by fables, stories and narratives, is there a story that is particularly close to your heart?
AT: I cannot single out one particular story as the most important. I would love people to read and communicate more, sing, and spend heartfelt evenings together. Therefore, I strive to talk about my favourite writers, composers, and artists, as well as address pressing topics such as domestic violence, postcolonial syndrome, and the search for identity.
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PL: What inspired the Silk Road photo shoot, and were there any specific cultures or historical periods along the Silk Road that shaped its aesthetic?
AT: Our inaugural theme was the Silk Road, intentionally chosen to coincide with the celebration of Nauryz, the spring equinox festival. This ancient holiday marks the end of winter, a season that could be harsh and life-threatening in the steppes. Nauryz is a significant and joyous occasion, during which we feel a deep connection to our roots and ancestors. Kazakhstan is home to around one hundred nationalities and ethnic groups, making our country a second homeland for many. In my view, this day unites us all. The hardships endured by our ancestors; the famine in the 1930s that claimed 50% of the population and the deportation of various nationalities to the steppes, remind us of the value of prosperity and peace.
The Silk Road, much like a river or bridge, connected people and cultures, resonating deeply with our nation’s history. In ancient times, Kazakhs accompanied caravans, and individuals could trade furs for silk. Much of our history remains unknown, and drawing attention to it during Nauryz resonated strongly with the citizens. The exhibition was popular - residents brought foreign guests, and they themselves enjoyed spending time in the store and its adjoining café.
The aesthetic of our photoshoot was influenced not so much by specific historical periods, but by our desire to showcase regional designers, jewellers, artisans, and artists in celebration of our festival. In this way, the Silk Road theme became a bridge connecting creativity from various countries. One of the main objectives of the shoot was to present a modern woman alongside contemporary creations, thereby supporting our designers and local producers. We also incorporated antique carpets, blending tradition with modernity.
We deliberated extensively on how to make a striking debut and narrate the story of our space. Fortunately, at that time, actress Ayanat Ksenbai, known for her role in the historical epic Nomad, was in Almaty. Having lived in the USA for 16 years, Ksenbai’s joy upon reconnecting with her homeland, culture, and beloved city was genuine. Her radiant smile illuminated the photographs, bringing them to life. This photoshoot was a great fun and a tremendous success, thanks to the professionalism of all involved.
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PL: The backdrop to the images is Suzani embroidery by Madina Kasimbaeva. How did the work of other Central Asian artisans influence the shoot?
AT: Kasymbaeva’s works evoke the vast green fields of the “Zhaylyau.” In the photo session, we aimed to encompass various regions of Kazakhstan, not merely relying on the creativity of our Uzbek brothers. One of Ayanat’s expressed delights was the work of Shimai, a brand that meticulously develops the traditional art of felting in our region. Their products, as delicate as lace yet warm, are both beautiful and in demand.
For one of the backgrounds, we incorporated works by Kazakh artist Gulnur Mukazhanova, who created panels from collected antique fabrics, primarily plush, highly treasured by our grandmothers. Additionally, skirts made from African vintage fabrics were used, emphasising that the Great Silk Road now spans the entire world. Antique carpets and vests from Montenegro - it’s as if the treasure chest in my home has fully opened.
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PL: Were there any challenges that you faced during the shoot? For example in capturing the textures and details of the fabrics on camera?
AT: There were no major difficulties. The idea for the shoot developed over a long creative process, and suddenly I noticed how beautifully a modern cotton vest looked against the backdrop of a Suzani. The way different textures complemented each other was striking. It was the combination of different fabrics that truly revealed the intricate beauty of the textures.
The hardest part was probably holding everything in place. Heavy carpets had to be held up for multiple takes—it wasn’t easy! Everyone got involved, even our general director. The coordinated efforts of the stylist, makeup artist, hair stylist, and, of course, Ayanat’s radiant smile all came together perfectly.
PL: How does Korkem support traditional textile-making communities in Central Asia?
AT: One of the most traditional textile crafts in our region is felt-making, which is used for everything from shawls to yurts. We actively support the brand Shimai, whose mission extends beyond creating beautiful contemporary felt products - it also focuses on education and training. Kamila Suleimenova, the brand’s founder, is constantly exploring new ways to integrate felt into modern life, designing everything from evening gowns to furniture and lighting. We fully support her in these endeavours. Our space also features artists who create felt-based artworks, such as Leila Zharkyn.
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Another significant craft is carpet weaving. So far, we have mainly worked with collectors, curating a unique selection of carpets for a wider audience. We have even set ourselves the ambitious goal of publishing a book on the subject, and we have already gathered and photographed the necessary materials.
PL: What is your first memory of a textile?
AT: As a child, I loved dressing up dolls, and of course, I always wanted to cut up my dad’s ties. I think these ties were the most luxurious textiles I had ever seen back then—intricate weaves, vibrant colours. In the end, I actually fulfilled my dream and made dresses out of ties with my daughters.
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PL: What is your most cherished textile and why?
AT: The most precious item for me is my grandmother’s down shawl. It embodies a feeling of care and love.
When I got married, I was given a white down shawl by my husband’s grandmother. I wear it whenever I catch a cold; it’s as if caring hands are embracing me. This shawl is my talisman, and I always take it with me on trips. Even now, in India, it’s with me.
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With thanks to Assel Tatisheva for sharing her passion and vision, bringing the rich traditions of Central Asian craftsmanship to life through Korkem.
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Further Information:
Instagram: @korkemstorekz
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Image Credits:
Lead Image, and images 1, 4, 5, 6, 7, 8:
Project by Korkem Experience Store
Team:
Creator: @asselta29 - Assel Tatisheva
Jewellery: @muraa.jewelry - Muraa
Chapan Coats: @suzani_kasimbaeva - Suzani Kasimbayeva
Clothing: @kurak_korpe - Kurak Korpe
Model: @ayanat_yesmagambetova - Ayanat Ksenbai
Photographer: @mussagulovaainur - Ainur Mussagulova
Styling: @yevgeniy_a - Evgeniya Artymova
Makeup: @park.az - Aziz Parkhatov
Producer: @ursula.Kusher - Ursula Kusher
Images 3, 4: Roman Yakunin