Fashioning a Future in Malvern
Sometimes, the most unexpected and often remarkable discoveries are happened upon in the most unlikely of places. Tucked away on the edge of the rolling hills of Great Malvern, a small yet growing Fashion Museum is steadily building a collection of national significance. It offers residents, visitors, and fashion enthusiasts alike the chance to explore the rich history of antique and vintage clothing, accessories, and ephemera, particularly from historical fashion houses once established in Malvern and the surrounding areas.
A true treasure trove of fashion history, the Fashion Museum Malvern is dedicated to preserving and showcasing an exceptional collection, and aims to host exhibitions, talks, and workshops throughout the year, with the long-term goal of becoming the most comprehensive fashion research library outside the V&A and the Bath Fashion Museum. With an open and welcoming atmosphere, it will be a destination for fashion lovers and history enthusiasts alike, and a space to learn, connect, and share stories.
However, at present, the museum's future hangs in the balance. To bring this vision to life, the museum's founder, Romy Lincoln-Trapnell, is raising funds through SpaceHive. While over 60% of the target has already been achieved, the campaign follows an 'all or nothing' model, meaning that if the full funding goal is not met by 31st March 2025, the museum will not receive the necessary funds to continue. Malvern Hills District Council has pledged support through its Connected Communities Fund, but additional contributions are essential to secure the project's success and unlock further funding.
Victoria Carman, Visitor Economy & Towns Manager at Malvern Hills District Council, states:
“This project is a fantastic way to bring Malvern’s history to life through fashion, featuring former local collections from Warwick House, Brays, and Clifton Hill Vintage. It will be a wonderful addition to the town, enriching both residents’ and visitors’ understanding of Malvern’s historical connections.”
Consider supporting the campaign today, and help to safeguard the collection for years to come.
To share the project on social media, please use the following:
For any donations and to read more about the project, head here:
https://www.spacehive.com/fashionmuseumandresearchlibrary
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Image Credits:
Lead Image: Silk European Riding Bodice, 1750, The Costume Institute.
1: Dress example, circa 1895-1915, Reutlinger.
All other Images courtesy of Romy Lincoln-Trapnel at Fashion Museum Malvern.