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Europe - Elisa Guidi
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Elisa Guidi is an architect who studied in both Florence and Paris. Since 1996 she has worked for Artex, Centre for Artistic and Traditional Crafts for Tuscany, focussing on projects that are concerned with the link between artistic crafts and cultural heritage, and the restoration of artworks. In 1999 she became the manager of the Research and Development sector of Artex, developing projects concerning innovation in crafts: shape innovation; market innovation; new formal trends and new consumers’ behaviour. Since 2004, Elisa has been the General Coordinator of projects for Artex. Elisa also worked for the University of Florence as a Contract Professor in Conservation of Ancient Building. In 2016, Elisa became a member of the board of the Foundation MIC – International Museum of Ceramics – in Faenza. Elisa joined the board of WCC Europe in 2015. In September 2020, she was elected President of the World Crafts Council Europe, which represents over 30 craft organisations from 20 EU countries.
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