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The Americas - Marcella Echavarria
Selvedge Foundation
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Marcella Echavarria is a lifestyle specialist. She collaborates with designers and artisans around the world developing links that connect local knowledge with global trends. Her specialty is branding luxury and sustainability in a way that preserves cultures and traditions. Marcella has 25 years of hands-on experience in starting businesses, establishing bridges between cultures and people and integrating sustainability and profitability. She founded SURevolution in 2005, one of the first global brands to link the world of luxury with the handmade. In 2010 she started her consulting firm focused on branding and creative communication. She holds a Masters in sustainable development from Universidad Jorge Tadeo Lozano and has also enjoyed a career in the publishing world, working with Harper’s Bazaar, Hand Eye, as well as being a contributor to many others such as Selvedge, Vogue, House and Leisure, Cover, Trend Tablet and WallPaper, among many others. Marcella and Polly Leonard, Selvedge´s founder, co-teach three virtual courses specially designed for artisan entrepreneurs: Crafting Your Brand, Crafting Your Message and Crafting Your Product. @marcellaechavarria
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