*When is Now by Barbara Langl
Barbara Langl is the founder of the label *when is now. As a creative entrepreneur with a deep passion for fashion and doll design, textile arts, and embroidery, Langl brings a unique vision to her work.
At *when is now, she creates one-of-a-kind, handmade fashion that is both modern and timeless. Her designs cater to women who value small labels and appreciate the elegance and craftsmanship of handmade pieces. In addition to her fashion line, Langl organizes creative retreats, one-day courses, and DIY projects centered on sewing, textile art, and embroidery.
Langl's journey with *when is now began in 2019, inspired by a creative retreat hosted by The Makerie. Since then, she has committed to using beautiful and extraordinary textiles, focusing on organic and vintage qualities, and producing her designs in a slow and sustainable manner in Austria and Germany.
As a trained seamstress, she has dedicated recent years to mastering new techniques, including Japanese and free draping, studying with Christine Mayer for over a year to refine her skills and contribute to sustainability in the fashion industry.
Find out more and follow *when is now:
www.whenisnow.at